The Set Fire to the Rain singer left the firm gobsmacked
Getty
Adele has walked away from a £12million offer to be the face of L’Oréal in a move that left the firm “gobsmacked”.
The superstar singer, 25, was months into negotiations and all set to brush aside Cheryl Cole by signing a four-year advertising contract.
It was a megabucks deal that looked destined to make her the cosmetic giant’s highest-paid star ever.
Oscar-winner Adele would have joined a celebrity “faces of” roll call with Cheryl, Penelope Cruz, Eva Longoria and Jennifer Lopez.
A source said: “L’Oréal was in
negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it.
“L’Oréal is gobsmacked that she turned down such a huge amount.” North London girl Adele has often insisted on her reluctance to sell out, claiming she dislikes artists who are constantly in everyone’s face.
In 2011 the Someone Like You singer said: “I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted. I think it’s shameful when you sell out.”
But in March it was revealed she was considering a deal after being chased by cosmetics companies including Dior and Estée Lauder.
Getty
A source at the time said: “It’s going to take a lot of persuasion to get her to agree but right now it looks as if she’s close to signing a deal.”
Landing such a high-profile role in the beauty industry would also have been one in the eye for fashion big-shots such as Karl Lagerfeld who slated her for not being stick thin.
The huge offer came amid speculation that French firm L’Oréal was looking to dump long-serving Cheryl Cole, who is on an advertising contract worth £500,000 a year.
Despite their sales rising during the popular Geordie’s stint on the X Factor, the company moved Cheryl, 30, to their skincare campaign after she took to frequently changing the colour of her hair.
And it was less than impressed when she revealed an elaborate tattoo covering her rear in August.
It sparked rumours the firm could be looking to dump her.
But Cheryl may be considered worth keeping now that Adele, rumoured to have a personal fortune of £35million, has decided the £3million-a-year deal is not tempting enough to risk undermining her image.
This year Adele was awarded an MBE and won the Best Original Song Oscar for Skyfall. She has a 12-month-old son, Angelo, with partner Simon Konecki – an Old Etonian and charity executive.
She must be rolling in seriously deep amounts of money to feel OK rejecting an offer like L’Oréal’s.
Adele walks away from £12 MILLION deal to be the face of L’Oréal
No comments:
Post a Comment